Dedicated to enhancing the value of Design through strategic alignment with Brand.
In the dynamic industry of Design, Brand serves as a strategic guide—defining purpose, reinforcing identity, and expressing why design matters. It also fosters trust among partners, clients, and consumers, and showcases unique talents and contributions to the world. But at its best, Brand grants permission to feel, to believe, and to partake in an experience that is distinctively its own.
What we do.
We distill and articulate the value of Design and its relationship to Brand.
We are listeners, collaborators, and authors of innovative plans that deliver on our clients needs and aspirations. We pride ourselves on partnership—to see the world as our clients see it—and mapping 25 years of diverse industry experience and curiosity against it, fueling new ways of expanding reach, resonance, and success.
We recognize each client’s uniqueness and build perspective, consensus, and plans from it. We are consultative, advisory, and, above all, strategic.
Our Clients.
| Design Industry |
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212Box Architects 2x4 Alexico Group Ali Rahim Architects Ballinger Architects Burt Hill Architects / Stantec Control Group CR Studio Evans Heintges Architects Ewing Cole Architects Graham Gund Architects Grimshaw Architects Gruzen Samton Architects Ivalo Lighting KSS Architects Lutron Lighting Moshe Safdie Architects Populous Related Properties Rick Joy Architects Rockwell Group Schwartz Architects SHoP Architects Skidmore Owings & Merrill Studios Architecture |
We've had the privilege of working with brands that value Design as a key differentiator in their products, services, culture, and thinking.
| Brands | |
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Akamai Alicia Keys American Express Basic.Space Chanel Chilewich Christies Cinemax Coca-Cola Converse Disney Edmiston Yachts Estee Lauder Fontainebleau Resorts Ford Models Goldeneye Resorts HBO Hefty Records Hilton Group IMAX IMG Models Indigo Books L'Oreal La Mer |
Lab Series MAC Cosmetics Marni Mazda Microsoft NBC Universal Nike Nokia Paddle8 Panasonic Ralph Lauren Reebok Rolex Sundance Channel Swarovski The Utah Jazz Time Inc. Tom Ford Unilever Waldorf Astoria |
| Institutions |
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Columbia University Creative Time Eyebeam Atelier French Culinary Institute Isabella Stewart Gardner Museum MAC Aids Fund MoMA PennDesign Public Art Fund Syracuse University School of Architecture U.S Department of Energy UNICEF University of Pennsylvania Stuart Weitzman Watermill Center |
Our Founder.
Dean Di Simone
Dean’s extensive background integrates technology, design, and business acumen, uniquely positioning him in Design thinking and entrepreneurship. His experience spans engineering, architecture, academia, and leadership in high-profile creative agencies, brands, and ventures—highlighting the importance of interdisciplinary approaches to complex challenges in today's Design landscape. With an ability to navigate and influence diverse fields such as digital media, product design, and strategic partnerships, Dean demonstrates a forward-thinking approach that continually seeks to innovate and redefine industry standards.
| Select Ventures |
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Agency Ventures Function (Acquired) VSA Partners (Acquired) Tender Creative (Acquired) KDLAB Brand Ventures AERA OTHR Paddle8 (Acquired) tokyobike |
| Advisories |
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Commercial tokyobike, House of Waris, some.place, Bonsai, Assemblage, AERA, PreSign, Forth, MARCH, TENDER Art Institutional Columbia Alumni Board CareerSpring The Global Poverty Project |
| Education / Teaching |
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Master in Architecture, Columbia University, 1999 BSAE, University of Miami, 1991 BSCE, University of Miami, 1991 Adjunct Professor Columbia University Graduate School of Architecture University Of Pennsylvania Penn Design Yale Architecture Visiting Critic Columbia University Graduate School of Architecture Harvard Graduate School of Design Parsons School of Design Pratt Institute School Of Architecture The New School for Social Research Southern California Institute of Architecture (SCI-Arc) The Harvard Graduate School of Design |
Connect.
STUDIO DI SIMONE
We are available for brand consultation, advisory, project initiatives and speaking engagements. Reach out to see how we can support your Brand's unique needs.
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Los Angeles New York London Milan |
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